Why do different ppl buy onewheels n stuff?
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@notsure -- Maybe one part of the reason women are underrepresented in the Onewheel market is helmets -- perhaps a hovding-type air bag helmet made for Onewheeling, which would not mess with heads of hair except in a crash, would make riding a Onewheel more appealing.
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@s-leon said in Why do different ppl buy onewheels n stuff?:
which would not mess with heads of hair except in a crash
see what im sayin? i think we need actual women for this discussion...
XR's got what plants crave!
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@notsure In FM's defence there are women in their ads riding around and they did a decent job getting a mix of people in their ambassador lineup. Maybe some more women on the YT channel for the marketing and news vids would be nice.
@S-Leon My poor hair and that helmet lol. I got oversized so it didn't tug too much or completely frizz it out. Not that my hair is amazing but not needing to brush it after is always a bonus.
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@lia said in Why do different ppl buy onewheels n stuff?:
FM
honestly, they might be a lost cause. theyre not great brand ambassadors, n i suspect they view the resultant economy as theirs to fuck with... i think others are better poised to play that leading role in the future. FM has to pull a rabbit out of their hat. i think once the open source competition really gets in there, FM will be spending more n more money on marketing cuz no one cares about their brand (i would argue including them). i offered my help freely, they swatted it away, confident in they didnt need it. i bet u gt sales arent stellar... n vesc is further along than was anticipated even last fall. just my own thoughts. n yes, they'll be relying on suspension models for mkt share.
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Whatever your gender, walking is for peasants lol.
Seriously though, it's an interesting topic. Gender isn't something I generally take note of but did happen to notice a bunch of women in some recent videos. On trails, doing reviews, tests, etc.. However, they weren't the main character and I didn't seek out who they were to find out if they have their own channels. Maybe they are the main character somewhere else.
One video I noticed there were a bunch of women skating and OWing in the background. I guess I'm thinking there are many more women doing it than we, or just I think. Me being camera shy can relate to staying in the background and one thing is for sure, you won't see me riding shirtless lol.
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@lia said in Why do different ppl buy onewheels n stuff?:
Maybe I need some claws on my gloves and start owning that local nickname.
im assuming ur wrist guards carry a decent residual charge.
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@blkdout said in Why do different ppl buy onewheels n stuff?:
Whatever your gender, walking is for peasants lol.
i was thinking about it. thats a good point! walking is for peasants... a bit aggressive maybe. classist perhaps lol. but accurate!
i can ride my onewheel in the heat of summer n have a constant 12 knot wind chill. when everyone else is sweating profusely, im cruising down to 7/11 to grab a Slurpee... Swing by the harborside on my way back.
No smelly fuel or loud noises. A zen, almost yoga-like physical activity that elevates metabolism. Favors lean muscle. Free tanning.
im surprised its not mostly women!
XR's got what plants crave!
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@notsure said in Why do different ppl buy onewheels n stuff?:
im surprised its not mostly women!
This is a good point as well. I do find myself engaging with my feminine side whilst riding lol. It involves fluid hip movements, critical thinking and a clear mind.
On the same token, women are much smarter than men so it makes sense they wouldn't put themselves at as much risk lol.
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@blkdout said in Why do different ppl buy onewheels n stuff?:
women are much smarter than men
settle down chief... my point is that, marketing is about communicating a perspective on value, correct?
so, if as u suggest, women are for whatever reason more risk averse, then it's reasonable to assume the same marketing strategies may not work for both.
my conclusion would be that women require different marketing than men.
women's race was great! I think FM should sponsor more events.
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@lia worth a peek...
https://youtu.be/vfR0WDVtEhE?t=4868 -
@lia said in Why do different ppl buy onewheels n stuff?:
due to mental health reasons
im pretty beat up about William & Kate too... What if the French find out?
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@NotSure lol I thought it was widely known , study after study, women are scientifically smarter than men. Not so?
As far as actual, women-targeted marketing, yeah they could tone down the burn outs and trail action shots. Focus more on grocery, coffee runs, highlight the convenience and practicality perhaps? Have to admit, I don't see much marketing/commercials outside my little bubble. Not sure what most people are seeing.
@Lia Yes, the races were awesome. I peeked at other races for a refresher and the course is more rad coupled with GT's so there's a lot more going on. They needed more cameras and better cameramen IMO but other than that, still worth a watch.
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@blkdout said in Why do different ppl buy onewheels n stuff?:
As far as actual, women-targeted marketing, yeah they could tone down the burn outs and trail action shots. Focus more on grocery, coffee runs, highlight the convenience and practicality perhaps?
For real I do my weekly shopping on my XR. Yeah I struggle getting it all into the apartment with the XR but it's a tool for the actual travel bit. I mean unless FM start selling boyfriends to carry things for me too the XR has made shopping so much nicer than faffing with my ebike.
@blkdout said in Why do different ppl buy onewheels n stuff?:
They needed more cameras and better cameramen IMO but other than that, still worth a watch.
I guess given more exposure they'll attract some real talent. Apparently the commentator they got was some well known guy from something else.
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@lia said in Why do different ppl buy onewheels n stuff?:
I mean unless FM start selling boyfriends to carry things for me too the XR has made shopping so much nicer than faffing with my ebike.
Haha! If they start selling boyfriends, they better start selling girlfriends too. I would love to have a close riding partner.
@lia said in Why do different ppl buy onewheels n stuff?:
I guess given more exposure they'll attract some real talent. Apparently the commentator they got was some well known guy from something else.
I saw a discussion about the guest commentator. I'm guessing they wanted someone outside of Onewheel to ask those newb questions for new riders/viewers. It gives FM an opportunity to explain a little bit about the board. Made sense to me but others were pretty upset it wasn't Wren. (I don't really know who he is lol)
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@blkdout said in Why do different ppl buy onewheels n stuff?:
Have to admit, I don't see much marketing/commercials outside my little bubble. Not sure what most people are seeing.
thats increasingly more commonplace cuz of
doomsday machinesadvertising platforms like facebook n twitter. 'one size fits all' really only applies to ball caps n ponchos these days. gotta know ur demo.XR's got what plants crave!
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@notsure said in Why do different ppl buy onewheels n stuff?:
thats increasingly more commonplace cuz of
doomsday machinesadvertising platforms like facebook n twitter. 'one size fits all' really only applies to ball caps n ponchos these days. gotta know ur demo.I'm afraid much of it is that people don't realize or plain forget the ads they see are personalized. Some believe everyone sees what they see and that's just not the case.
Most of my advertising comes from YouTube but I'm well aware it's bubble advertising. Chainsaws, Onewheels, Tools...Everyone loves that stuff, right? lol
